Monday, June 18, 2012

What Does The Future Of Mobile Look Like In The U.S.?

What Does The Future Of Mobile Look Like In The U.S.?

by Amy Vale

According to most recent studies, global sales of smartphones are expected to top 1 billion units by 2014. Credit Suisse also predicts that sales of the mobile devices will grow about 46% this year to 687.9 million units. The craziest statistic though is that reports are now saying that one-seventh of all of humanity has access to a smartphone. Mobile is just getting bigger and bigger and showing no signs of slowing down. But what does the future of mobile look like in the U.S. though?
When you look at the Mojiva infographic capturing the U.S. Hispanic mobile user market, we can see what the future of mobile will look like, at least within the United States. As background, within the Hispanic mobile user community, from our research Mojiva has found that 25% of users come from a household where the average income is between $25,000 and $50,000 and the highest number of users is the demographic between 25 and 34 years. Most importantly this group is also two times more interested in receiving ads, and likely to buy advertised products, than non-Hispanic mobile users. As for the purchasing power of the single largest ethnic group in the U.S making up 50 million people, (Yes, the Hispanic community) is a massive $1 trillion.

Considering this information in conjunction with the aforementioned 1 billion smartphone statistic, we can see that the future of mobile advertising within the U.S. is strongly connected with the younger demographic of Hispanic mobile users. This is just one interesting snapshot of what the U.S. mobile market is looking like currently and we think, has a pretty powerful prediction for the future too. Taking into account the fact that the expected sale of smartphones will reach 1 billion globally, and the Hispanic community alone in the U.S. has a purchasing power of $1 trillion, we can see that mobile is moving fast and growing exponentially, not just globally, but within the U.S. as well.

Given this new information that will shape the increasingly mammoth mobile industry moving forward, we are observing that publishers are realizing that traditional ad serving tools they might use for online ads sales is no longer an option for their growing mobile page views. A dedicated mobile campaign management platform is crucial,” said Dave Gwozdz, CEO of Mocean Mobile. “Earning top ad revenue from their audiences, which in many cases are now larger via mobile devices than online, has moved from ‘nice-to-have’ to ‘critical for the existence’ for these top publishers. Some publishers, only a few months ago, dismissed the importance of their mobile ad sales technology as a commodity. Not today, the progress of mobile is moving that fast.”

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