Tuesday, January 8, 2013

How Shoppers Are Engaging Via Mobile

Mobile has effectively changed the holiday shopping scene. New data outlines how shoppers have engaged with mobile, and how that is changing how retailers distribute product information and savings.

According to a recent TechBargains survey most shoppers (90%) are now showrooming while in-store - they're checking prices, checking stock availability and looking for digital coupons. And, while both sexes showroom, men are more likely to check prices or look to mobile devices to save while shopping. Three-quarters of men (77%) showroom while 67% of women do so.
Comparing 2011 to 2012, TechBargains found just over half (58%) used smartphones to shop/showroom in 2011 while 73% are doing so in 2012. Nearly 80% are using tablet to complete purchases in the mobile space. As for which devices are pushing the most purchases:
• 76% of iPhone users make mobile purchases, 71% of Android owners do so
• 83% of iPad users make mobile purchases, 82% of Google Nexus 7 owners do so and 81% of Kindle Fire owners do so
• 73% of tablet owners use the device to research products
• 71% of tablet owners uses devices to get in-stock information
"It appears that consumers are increasingly buying products from Android devices, closing the gap with purchasing frequency from iOs devices. We believe this shift can be attributed to the better user experience, created by better apps and larger screen size of the new crop of Android devices introduced in 2012 such as Amazon's Kindle Fire HD , Google's Nexus 7, and the Samsung Galaxy III," said Yung Trang, TechBargains.com's president and editor-in-chief.

Meanwhile data out from RevTrax identifies the top cities for digital coupon use, among them are Charlotte, NC, Rochester, NY and Raleigh NC. As for which consumers are most likely to be interested in digital coupons, regions that have a higher female population and densely populated areas are most likely to activate digital coupons.

Tuesday, December 4, 2012

Trends for 2013: Making Mobile a Top Priority

Mobile’s share of search traffic may be as high as one-third

For years, marketers emphasized a build-for-the-desktop-first approach, with mobile serving as little more than a sideshow. However, rapid advances in smartphone and tablet ownership have changed that equation.
Consumers in the US may spend twice as much time today with desktop media as they do with mobile, but time spent with mobile is growing at 14 times the rate of the desktop, suggesting that the two could achieve parity inside a couple of years if both maintain a consistent trajectory.
Time is not the only way to measure this shift. A growing portion of internet traffic is coming from smartphones and tablets. Net Marketshare put mobile’s share of global browsing traffic at 10.3% in October 2012. This was the first time mobile had topped 10% of all browsing for the web analytics firm, and its advance might even be greater, as the figure “actually underestimates the total amount of browsing share on mobile devices, since [Net Marketshare’s] sample does not contain data on apps, like maps.”
In markets such as the US with high indices of smart device penetration, an even greater portion of internet traffic comes from smartphones and tablets. Online and mobile ad network Chitika estimated mobile’s share of web traffic in North America at 28% as of June 2012.
For key media and commerce drivers such as search, mobile accounts for a growing share of total activity. Some estimates put it at as much as one-third, according to figures cited by a recent Macquarie Investment Bank research note.
These shifts away from the desktop to smart devices explain why the mobile-first drumbeat, which rose in 2012, will only grow louder in 2013. Surveys have consistently showed the deleterious effects on consumer perception of websites that are not mobile optimized. And there is a mounting expectation among consumers that brands should even offer an app-enabled experience, certainly for the top two smartphone platforms if not also for tablets.
This is less a question of choosing between a mobile site or an app and more about prioritization. Even in an increasingly mobile-first world, websites remain focal points for brands and their customers alike.

Thursday, November 29, 2012

19 Crazy Stats Showing Holiday Shoppers Are Going Insanely Mobile

by  in Mobile Data
There’s no question about it – Mobile is playing an enormous role in shopping this year and in particular, holiday shopping. This year, it’s been estimated that 40% of consumers will browse items in stores before making their purchase online. Literally, people are using their mobile devices as their Christmas shopping tool of choice.
Did you know:
42 Percent of people this year are checking for deals and specials on their mobile device –Tweet This
41 Percent of people on mobile devices are checking Amazon for competitive pricing – Tweet This
37 Percent of people are browsing stores online via their mobile device for products of interest – Tweet This
37 Percent of people are looking up store information from their mobile device – Tweet This
33 Percent of mobile device users are search for product ratings and reviews – Tweet This
The average holiday purchase total on tablets is $111.00 – Tweet This
With 10% more people buying mobile devices this year for Christmas, it doesn’t come as any surprise that more than half of all consumers want a tablet.
Did you know:
1 in 4 shoppers would give up buying another gadget if it meant having a tablet instead – Tweet This
63 Percent of people want and iPad 3 or iPad this Christmas – Tweet This
24 Percent of people want an iPad mini for Christmas – Tweet This
22 Percent of people want a Samsung Galaxy Note for Christmas – Tweet This
20 Percent of people want a Kindle Fire HD for Christmas – Tweet This
Only 12 Percent of people want a Google Nexus for Christmas – Tweet This
8 Percent of people want the Kindle Fire for Christmas – Tweet This
When it comes to people buying products on their tablets this holiday season, people are making a variety of choices.
Did you now:
87 Percent of people are purchasing from tablets because of consumer product reviews – Tweet This
77 Percent of people are purchasing from tablets because of free shipping – Tweet This
68 Percent of people are purchasing from tablets because of brand reputation – Tweet This
49 Percent of people are purchasing from tablets because of coupon codes – Tweet This
40 Percent of people are purchasing from tablets because of friends recommendations – Tweet This
Only 24 percent of people are purchasing from tablets because of rebates – Tweet This
Hopefully this Christmas you have your mobile strategy in place and ready to cash in on what will likely be the biggest spending for Christmas in history! Remember, with 19 available mobile tracking options, iMobiTrax has become the mobile tracker of choice in the mobile advertising industry!

Wednesday, October 24, 2012

25 Mobile Marketing Statistics That Will Blow Your Mind

Companies really need to start embracing the power of mobile advertising. Smartphone and tablet use are on the rise, and mobile is proving to be the best way to reach customers and get them to take action. Plus, since most consumers are using smartphone and tablets, they’re able to gain more information while on the go, allowing them to make smarter purchasing decisions.
If your company has still not implemented a mobile advertising campaign, maybe the following statistics will help change your mind.
1.     More than half of a person’s mobile phone usage is spent on apps.
2.     Adults spend more time accessing media through a mobile device than they do with magazines and newspapers combined.
3.     The average response time to an email is 90 minutes. The average response time to a text message is 90 seconds.
4.     61% of people said that if they tried to access a website on their mobile device but couldn’t because the site isn’t optimized for mobile, they would visit the website of a competitor.
Mobile Marketing
5.     1 out of every 8 smartphone users will search for better pricing on a product or service while at the store.
6.     1 out of every 6 smartphone users will scan a barcode to learn more information.
7.     In 2011, the use of QR codes increased by 300%.
8.     61% of smartphone users use their smartphone to make local searches.
9.     By 2015, more people will access the Internet through a smartphone or tablet than a PC.
10. In 2011, the use of mobile devices to read emails increased by 34% while the use of desktop PCs to read emails went down by 11%.
11. 13.4% of a person’s smartphone usage is spent reading or sending text messages.
12. In 2012, there was a 55% increase in smartphone subscriptions.
13. 79% of people use their phone to make or influence a purchasing decision.
14. The mobile ad market is expected to grow to $22 billion by 2016.
15. In 2011, 17.7 billion apps were downloaded. By 2015, that number should grow to 108 billion.
16. In 2011, 33% of people accessed Facebook through a mobile device.
17. In 2011, 7.8 trillion text messages were sent.
18. Mobile coupons are 10x more likely to be used than traditional paper coupons.
19. 91% of smartphone owners have their phone within 3 feet at all times.
20. People who access Facebook with their mobile device use the social network on a more regular basis.
21. The average person will wait 26 hours before reporting a lost wallet. The average person will wait 68 minutes before reporting a lost phone.
22. 62% of smartphone owners will use a search engine at least once every day.
23. 61% of smartphone users will only look at the first page of a search engine results page.
24. 59% of consumers have been influenced by a mobile advertisement.
25. In the past 3 years, more than 300,000 apps have been developed.

Tuesday, October 23, 2012

Mobile payment is expected to mount up by four folds to $1.3 trillion in 2016 and NFC will play a significant role in overall mobile transactions in upcoming years. However, the penetration of NFC mobile payment is still meager, but it’s expected to  get traction soon in forthcoming years. Last year, 35 million NFC-enabled smartphones were shipped and the figure will reach to 1.2 billion units by 2015.
A market intelligence company–ABI research–has predicted that NFC-based mobile payments will hit $4 billion figure in 2012 and will surge to $100 billion and $191 billion in 2016 and 2017 respectively. The convergence between mobile payments types —proximity, P2P and online payment types integrated on NFC handsets— will boost the mobile payment market in coming years. However, the market is still not comfort for mass commercial rollout of NFC services.  This time, smart card, IC vendors, MNOs, partnering service providers, device OEMs  and payments networks are planning to set a suitable business model to attract significant number of users around the world.
Transportation and ticketing are expected to get more benefited From the convergence of payments types —contactless ticketing application would account for 26% of all NFC handsets transactions forecast in 2017.
Why Apple Chose Passbook Over NFC ?
It’s pretty-known that Apple has not encompassed NFC mobile payment in iPhone 5, while other high-end smartphone vendors have included the mobile payment type in their respective devices. Globally, only 2% of merchants are equipped with NFC reader terminals and the figure isn’t enough to draw an attention of Apple. It’s also predicted that the NFC market convergence will take at least two year to prove itself in the reality. However, Apple has integrated ’Passbook mobile payment’ software in iOS 6.

 Passbook is based on transmitting payment data through barcodes on the iPhone 5’s display. Apple has significant number of smartphone user base and of course, implementation of Passbook mobile payment could be lucrative for the company; It’s the best way to collect all passes–airline boarding pass, a Starbuck card, a football ticket and other forms of money-backed passes–in one place.
Apple Could Introduce NFC-Enabled Devices Soon
In June 2011, ‘Juniper Research‘ predicts that global NFC mobile payment transaction will touch almost US$50 billion globally by 2014—20 countries would launch the service in next 18 months from June 2012. The firm also revealed that almost 300 million smartphone around the world will be NFC-enabled by 2014.
Of course, the world is going to embrace NFC in coming years and definitely, Apple will not lose the opportunity to generate a hoard of cash from NFC-enabled device. Indeed, $191 billion transactions through NFC smartphones by 2017 is not a mot and if Apple delays in launching NFC-enabled device, then it will have to pay for.

Tuesday, October 2, 2012

10 Jaw-Dropping Facts About Our Mobile World

By: Mike Shaw

The average 18 to 29-year-old sends 89 texts a day.
As if needed convincing, mobile usage has exploded in the last few years.
Strategic mobility management company Visage has created an infographic to show just how big the world has got.
Fascinating stats include:
  • There are 5.6 billion mobile subscriptions in the world, which is over 85% of the population
  • The world’s most expensive phone bill was $218 trillion dollars (damn you, roaming charges!)
  • 73,000 cell phones are left in New York City cabs every year.
View the full infographic below:
10 jaw dropping facts about our mobile world infographic

 

Monday, October 1, 2012

In 2010, Apple Inc. AAPL +1.18% co-founder Steve Jobs proclaimed, "Mobile advertising really sucks." Now, however, the rule book for what works in mobile advertising is slowly being written.
Some of the ingredients to success include ads that play on the unique properties of mobile gadgets, including location, or ads disguised as a game, coupon or information that consumers want, say ad executives and industry observers.
What doesn't work? The same old Web ads plopped into a smartphone.
Mobile advertising has been touted as the next big thing since Apple's iPhone debuted in 2007. Yet the promise remained unfulfilled because marketing companies have to navigate consumers' desires for privacy with the enticements mobile devices offer, such as fresh information about users' location and spending habits.
Accidental clicks on mobile ads, difficulties buying ads in big quantities, and fuzzy metrics also have kept a lid on mobile ad spending, marketers said.
This year, research firm eMarketer Inc. projects less than 2% of all U.S. marketing spending, or just $2.6 billion, to go toward mobile advertising. Meanwhile, consumers using smartphones and tablets now generate more than 10% of Internet traffic, according to data provider StatCounter Inc.
"The mobile ad market is just not fully formed yet," said KC Estenson, who oversees the online and mobile business for Time Warner Inc.'s TWX +1.16% CNN.
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As users move to mobile faster than marketers, mobile ad prices are being pushed down. While rates vary widely, on average it costs $2.85 to reach 1,000 iPhone users with a mobile ad, according to mobile-browser firm Opera Software ASA OPERA.OS +4.63% . By comparison, an ad in a national newspaper can cost as much as $50 or $100 for 1,000 viewers, a standard ad-rate metric.
Here's a look at what types of mobile ads are resonating, and which pitches are getting the thumbs down from consumers or marketers.
Search Ads
Just as with the online-ad industry, mobile marketers are plowing the biggest chunk of spending into search ads, where it is easy to prove a person visited a website or bought a product in response to an ad.
About half of all U.S. mobile ad spending goes toward search ads, more than the roughly 47% of total digital spending going into Web search, according to eMarketer. Google takes a 95% share of all mobile-search revenue in the U.S., estimates eMarketer.
In some categories such as hotels, restaurants and auto insurance, "you're seeing bids for ads that are higher on mobile than on desktop," said Jason Spero, who runs Google's mobile-ad business. He adds that "as an industry, we have some work to get" such rates across the board.
Comcast Corp. CMCSA +0.04% has paid for mobile-search ads that allowed users to tap a button on a smartphone to initiate a phone call to the cable company.
The Philadelphia company this year said mobile users accounted for more than 10% of its online sales. The rate at which people clicked on its mobile-search ads was almost four times greater than on desktop ads, Comcast said.
Useful or Fun
Skittish about bombarding mobile users with seemingly random ads, marketers includingKraft Foods Inc. KFT +2.41% and Macy's Inc. M +2.47% are experimenting with messages they want consumers to believe are fun, pay rewards or help them find useful information.
Scott Nordby, president of Innovative Real Estate Group in Colorado, said he pays online-real estate company Zillow Inc. about $340 a month to ensure his thumbnail photo and contact information show up on 10,000 Zillow-powered home listings in a single Denver Zip code. With a few taps on the smartphone screen, a would-be home buyer can call or email Mr. Nordby and his team.
Mr. Nordby said he receives about 150 to 180 inquiries a month—or more than half his total referrals—from would-be home buyers who found him on Zillow. Roughly one in 10 referrals from Zillow come through calls from would-be buyers' smartphones. He adds he's "thrilled" with the results.
Zillow Chief Executive Spencer Rascoff said people who use Zillow on mobile devices are three times more likely to contact agents like Mr. Nordby than people who surf Zillow on a traditional computer.
Big Is Beautiful
As smartphone screens get larger, companies have found some success with ads such as "takeovers" that briefly fill all or most of a device's screen.
San Francisco app company Fotopedia sells such ads on its iPhone and iPad apps, which let people flip through high-quality photographs of Paris, national parks or wild animals.
Marketers including National Geographic and travel websites Jetsetter and Expedia Inc.EXPE -0.54% pay roughly $1 to $1.50 for each user who clicks an ad, which fill a full screen. Like fashion ads in a luxury magazine, the Fotopedia ads appear every 10 "pages" or so of the app.
As many as 18% of people who see an ad click on it, said Christophe Daligault, Fotopedia's senior vice president of global operations. On the Web, it isn't unusual for just 1% of people shown an ad to interact with it, marketers said.
Still, big ads should be used sparingly, some marketers said. Craig Bierley, director ofGeneral Motors Co.'s GM +2.57% Buick advertising, said the auto maker tends to limit takeover ads to major product introductions because otherwise "people might find it annoying."
Unfamiliar Places
One approach mobile marketers are trying—with mixed results—is inserting ads in new places to overcome "ad blindness" by consumers used to tuning out marketing pitches in the usual spots, such on the edges on websites.
Start-ups such as Facebook Inc. and Twitter Inc. also are slipping ad messages into the flow of virtual conversations on their digital services.
Amazon.com Inc. AMZN -0.07% is pushing into new territory with ads on its newest Kindle tablets and e-readers. In the U.S., the company's new $199 Kindle Fire HD device displays ads filling its 7-inch screen whenever a user lets it "go to sleep." In the wake of consumer complaints following the introduction of the new Kindles this month, Amazon offered a $15 option to turn the ads off permanently.
Some Kindle Fire HD buyers said they didn't mind the ads. But Steve Campbell, a 56-year-old resident of Naples, Fla., said, "This thing is just constantly pumping ads at me," and is "tempted" to pay the $15 to opt out of the ads.
An Amazon spokesman declined to comment.
'Spray and Pray'
Banner ads—the boxes or rectangular ads on many mobile websites or apps—are known as the "spray and pray" approach. Marketers, consumers and companies all said these ads are cheap, crude and annoy mobile users. Still, banner ads account for nearly $2 of every $10 spent on U.S. mobile ads, according to eMarketer.
Mr. Rascoff said Zillow stopped showing generic banner ads about a year ago following consumer complaints the ads were irrelevant or hogged space on 4-inch mobile screens. "There's good money to be made, but at what cost?" he said.
Marketers and ad-dependent companies said banner ads are an inevitable first step in a new ad medium, just as the first wave of the Internet was dominated by now notorious pop-up and "dancing cowboy" ads.
—Amir Efrati contributed to this article.
Write to Shira Ovide at shira.ovide@wsj.com and Greg Bensinger at greg.bensinger@wsj.com